Classy name for an award, is it?
This award is a lifetime achievement award, given to artists which deeply influenced the music video world, mainly those who impacted the Mtv culture. Mtv continue to give this award from the 80's until mid 90's. It faced a brief hiatus and they continue to give it in the 00's.
Big names has received this award, although Mtv has been criticised for not give out this award to some of artists, such as Tupac Shakur, and Eminem.
i'll list out some memorable Video Vanguard Award winners throughout the years.
Michael Jackson
Year receiving the award : 1988
Who doesn't know him?! basically Michael Jackson has been known to invent and popularise music videos in long duration. His contribution had impacted the production of Music Video ( Producers began to increase their budget on music video to create more visual and special effects).
His all time popular works include 'Thriller', 'Billie Jean', 'Black and White', and 'Beat it'. While Michael Jackson faced hell lots of controversies during his career, he still manage to create spectacular works throughout the 80's and 90's. Anyway, RIP MJ, king of pop :)
Still of 'Thriller' Music Video
Michael Jackson 'Billie Jean' look(s)
Beat it music video still
Madonna
Year receiving the award : 1986
If MJ is the male epitome of pop music, then the female would be Madonna. Currently 54 years old, she still managed to held her MDNA world tour last year to fans in 4 continents. Pretty amazing huh?
During the mid 80's, Madonna has been known to push the sexual boundary and imagery of lyrical contents and music video, her works mainly discussed polemical topics such as; teen pregnancy, religion, racism and sexual expression. Because of her exploration and sturdy approach on this areas, it opened up paths and roads to other artists. This contributes to feminism and changed on how the stereotypical image of how a female should act and behave. Her famous works (music videos) include; like a virgin, material girl, vogue, papa don't preach, like a prayer.
Material girl music video still
Like a Prayer music video still
madonna on the set of 'erotica' music video
U2
Year receiving the award : 2001
U2 is among the biggest band in the world. Their 360degree tour is one of the highest grossing tour of all time. Formed in 1976, U2 make their way to the hollywood and musical scene slowly but steady. It is on the year 1987 that their album 'Joshua Tree' make their status as a 'superstar'. U2 often focus their lyrical content on vocal with a mixture of spiritual sense and social/political justification. The group reinvent themselves and had found way to essentially mix alternative rock and dance genre. Many Music critics praised U2 for being active and involving in humanitarian causes, this affects other artists as well. Their famous works include; one, with or without you, and beautiful day.
Beautiful Day music video still
With or Without you music video still
U2's 360degree Tour arena
Britney Spears
Year receiving the award : 2011
Although with the sparking controversies that meddled with Spear's personal life during 2006-2008, Spears re-bounced and found her way up to the top again with her 'circus' album. But way before that, Britney Spears has settle herself for being a pop icon. Having her first 2 album certified diamond, collaborated with Madonna, and performed on stage with Michael Jackson, isn't it a good combination? Spears has been known to create this imagery of teen pop which opens up path and inspire others young artists ( Selena Gomez, Bieber, Miley Cyrus). Her music videos attributed to lavish choreography, coming of age and sexuality. Her famous works/music videos include ; Baby one more time, Oops i did it again, I'm a slave 4 u, and toxic.
Baby one more time music video still
I'm a slave 4 u music video still
Toxic music video still
For complete list of winners you could visit here
great post albin! keep it up haha :D
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